NOTTINGHAM
CULTURE

The wonderful Nottingham Culture showcases the hidden gems of Nottingham's indie scene via their Instagram page. This month, they take a look at the stunning local floral enterprise 'Elder & Wild'.

Today, we need nature in our lives more than ever. Flowers in particular can show the power and potential of kindness, whether it’s for ourselves or for a friend. The positive impact nature can have on our mind is undoubtable and flowers can bring joy and reassurance and be a still point in a turning world.

Elder & Wild is a floristry studio and cutting garden in Nottinghamshire, specialising in sustainable flowers that are natural, elegant and graceful.

There’s something wonderful about having or receiving flowers that have been planted, grown, cared for, cut and assembled where you live. Particularly when they have been grown without the use of harmful chemicals or industrial processes. These beautiful British blooms are also sustainable, as they have no air miles and actually very few road miles - they are locally grown from seedlings, rather than flown in from other countries. Elder & Wild works in tune with nature, growing its flowers with the seasons, so there are varieties you simply can’t find in your local supermarket.

Becky grows flowers for weddings and events, as well as offering styling and installation. The studio also grows bouquets and bunches for Neighbourfood Nottingham, an online local marketplace that allows us to buy the best produce directly from local farmers, food producers and growers. It has an incredible selection of fruit and veg, pastries and plants, flour and flowers, which you can collect from Lenton’s Primary Studios every Thursday evening. It’s a simple, satisfying way of buying Elder & Wild’s flowers, amongst local goods from many others, showing the power of small-scale and local production.

Some of you may have already spotted Elder & Wild’s blooms at Primary Studios, the Victorian primary school and artist-led space that has been converted into studios. It is home to Reactor, Michael Pinchbeck, Kashif Nadim Chaudry, TG and many more local artists, as well as artisan bakers Small Food Bakery and graphic designers Joff and Ollie Studio. Nottingham’s community of independents need your support.

It’s time to explore new ideas and consider a different kind of future. Support your local artists, greengrocers, shopkeepers, makers and bakers. Think about where you spend your money and what kind of world you want to live in.